From what I can tell, what Big Data does best is spy on individuals. The popular commentary by the industry is that somehow huge databases that contain information about you will be used for your benefit. Targeted Big data advertising is the ...

Privacy is nearly dead, but we're not even close to getting over it. You know the type: the profilers and data harvesters, the location-stealers. Big data empire builders who maintain hundreds of millions of profiles - then leave them around to copy.